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PROTECTING YOUR FINANCIAL FUTURE
For yourself, your family and your business/livelihood
No one can say for certain when exactly an economy will grow or retract or even when it will fully recover or reverse from such everyday events. It's important to remember, however, that regardless of what's taking place in the current environment, adhering to sound planning principles is the best course of action in good times and bad. While everyone's situation is unique, we would like to offer you the following suggestions for you to keep in mind as you review your financial plans.
PRESERVE YOUR FUTURE ASSETS 
Unless absolutely necessary, you should not tap into assets and resources set aside for retirement in an effort to address current challenges and expenses. Early withdrawals from RRSPs, RPPs, and other qualified plans often bring costly taxes and penalties.
Moreover, you can never recoup the time you've spent saving for retirement. If you start using the dollars that you've been accumulating for years, you may find it difficult to replenish those savings, and you will have fewer assets working for you when the markets rebound.
MAINTAIN A DIVERSIFIED PORTFOLIO 
The various types of financial assets -
life insurance, savings accounts, GICs, annuities, bonds, stocks and mutual funds -
perform differently in different economic climates.
Maintaining a broad portfolio mix (that is, "not putting all your eggs in one basket") can help dampen the effects of market fluctuations or problems in any single area.
There are tools available to assist individuals in managing diversification, which combines, asset allocation and investment management to help create a fully integrated investment plan.
DON'T CHASE THE LATEST FINANCIAL OR INVESTMENT FADS 
History has proven that acting on the latest "hot" financial tip usually produces dismal results in the end.
Take the time to regularly review your financial strategies with your advisor to ensure they continue to meet your needs and objectives - but don't hastily abandon what you have to blindly follow the crowd in another direction. And don't listen to people who try to forecast market movements. They don't know! History hasproven this time and time again.
MANAGE YOUR RISK CAREFULLY
If you take on too much risk when the markets are soaring (when everythIng looks safe), you are exposing yourself to sizable losses when the markets decline, making it very difficult to stay the course and ultImately achIeve your long-term investment goals.
When planning for retirement, many people choose to balance the inherent risks of some products with other financial products that offer more stability or guarantees. Regardless of what products you ultimately use, be sure to check the financial strength rating of the company isues them.
KEEP A LONG-TERM PERSPECTIVE ON YOUR FINANCIAL FUTURE 
It is important to remember that markets are cyclical: They go up... they go down... and they go up again, bringing feelings of both optimism and pessimism for investors.
Rather than react to each swing of the market, it is usually appropriate to stick with a carefully considered long-term strategy, especially when it comes to your retirement and other long-range needs. If you are too close to the maze, it is difficult to see the correct path. Pulling back to get a better overview of everything can help clarify things.
A competitent, professional, advisor can help you select the vehicles that fit your specific needs. They can direct you to stratiges and products that have withstood the test of time and bring a measure of safety, so you know your money wIll be there when you need it - even if that is decades from today.
CALL UPON THE KNOWLEDGE OF YOUR ADVISORS
You are not alone when it comes to planning for, and protecting, your financial future. Be it for yourself, your family or your business.
Your financial advisor, your accountant and your lawyer, stand ready to assist you in any way they can - and are just a phone call away. If properly developed, you create long-term relationships with them and your team of advisors will be familiar with your particular situation, plans and objectives. They will be able to address your needs in a prompt and appropriate manner to best protect your interests.
When you work with any advisor over a long period of time, you should be confident that you are working with someone who is held to the highest standards of professionalism and integrity, and who deals with the strongest and most respected companies that will be there for you in good times and bad.

